Ellen DeGeneres starts own record label

Talk show host and "American Idol" judge has set up her own record label and plans to sign up new artists that she feels deserves a break.

DeGeneres has called the label Eleveneleven and her first signing is 12-year-old You Tube sensation Greyson Chance who shot to fame with his version of Lady GaGa's "Paparazzi."

Chance, from Oklahoma is 12 and DeGeneres fell in love with him after seeing him on the computer.

He was invited to appear on the DeGeneres' show on May 13, sparking huge interest in his video which has now been viewed over 20 million times.

"Greyson ... inspired me to start a record label called eleveneleven. He is my first artist and we are making a record together," DeGeneres said in a statement released on Tuesday.

Who knows maybe DeGeneres will sign up some of "American Idol" rejects.

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