\"Rory

Photo by: � AP

The ‘Rory McIlroy Factor’ helps draw investment to Northern Ireland

\"Rory

Photo by: � AP

Rory McIlroy, in conjunction with the personal efforts of First and Deputy First Ministers, proved to be a crucial factor in beginning business with the lucrative UAE during a recent Invest Northern Ireland trade mission.

The Belfast Telegraph reports on the blossoming trade relationship beginning between Northern Ireland and the UAE. The United Arab Emirates, a federation of seven hereditary emirates which uses Abu Dhabi as its capital, is a traditional society where ruling families own the industries and establish economic policies.

Alastair Hamilton, the CEO of Invest Northern Ireland, praised the efforts of Northern Irish dignitaries such as McIlroy who helped facilitate the new business relationships. “There is no doubt that the fact that we had the two heads of local Executives there helped open doors in ruling circles,” said Hamilton.

Hamilton added that Arlene Foster, the Enterprise Minister, “did do a tremendous job last week in promoting tourism.” 

During the India leg of the trade-bolstering trip, Foster put special focus on Northern Irish sports, using golf pro Rory McIlroy as a focus.

While looking to begin new trade business in and around the UAE, Invest Northern Ireland has learned to look to the diaspora population within those areas in order to make new connections with the natives there.

“It is sometimes said that in North America you do business and that builds relationships. In the east you build relationships and then you do business,” Hamilton said.

“That is what we are trying to do. We are trying to build relationships, trying to build the connections with people because this is what is important.”

“Generally people need to get comfortable with you; they need to know your credibility and your products before they decide to start to do business with you.”

Invest Northern Ireland now has an office complex in Delhi where firms from Northern Ireland can rent rooms and be introduced to the region. Staffed by established Indian facilitators, Northern Irish business people who are visiting the area can be provided with advice and  introductions to local partners.

Similar projects are anticipated to be created across the region, with the next area being targeted as Shanghai in China.

COMMENTS

Log in with your social accounts:

Or, log in with your IrishCentral account:

Forgot your password ?

Don't have an account yet? Register now !

Join IrishCentral with your social accounts:


Already have an account ?

For Newsletter Subscribers – Draw for 1 Prize on December 31st.

Prize: Your Piece of Ireland – a Square of Land in the heart of the Glens of Antrim, Ireland

More details here (or you can buy a little piece of Ireland directly): http://bit.ly/1zew9ox

Terms & Conditions

Or, sign up for an IrishCentral account below:

By clicking above you are indicating that you have read & agree to our Terms and Privacy Policy.


Make sure we gathered the correct information from you

By clicking above you are indicating that you have read & agree to our Terms and Privacy Policy.


You already have an account on IrishCentral! Please confirm you're the owner.


Our new policy requires our users to save a first and last name. Please update your account: