Married in Ireland? Fancy an affair? Click here...
Adulterers' Web site Ashley Madison targets Ireland for business
A Web site that helps people have affairs is to launch in Ireland with a major marketing campaign later this year, IrishCentral can reveal.
The site, Ashley Madison, has been in operation in North America since 2001, and its Canadian founder, Noel Biderman, told IrishCentral in an exclusive interview that membership has gone up from one million to 3.6 million in the past 12 months – in part thanks to the recession.
The site works by matching people up who both want to have affairs and who live in the same locality. Users can search for other likeminded people in their area.
And users who sign up to the “Affair Guarantee” membership program and who don’t find an affair after three months can get their money back.
Biderman said that the site has already had a “soft launch” in Ireland – meaning that it can be used in Ireland. He says that it currently has around 5400 Irish members, with no advertising or marketing there.
He said that his company is currently carrying out market research in Ireland, and will launch a major advertising campaign later this year, spending “millions of euro.”
“We have a manager for our international operations coming on board so you’ll be seeing us marketing in Ireland aggressively by late 2009,” Biderman said.
“We‘ll be letting people in Ireland know about Ashley Madison’s existence. Right now, what you get when you choose our service in Ireland is the same as what you get in Canada. Once we start marketing seriously in Ireland, we will start tailoring the site specifically for that market.”
He believes that Ireland “has all the makings for being a very positive market place for Ashley Madison.”
“Ireland has lower divorce rates compared to the U.S., meaning people stay in their marriages more often than they do in the US, which benefits our business,” Biderman said.
“There’s an ocean out there, because men are men, and it’s in their DNA to not want to be monogamous. So they might be staying in their marriages and they might be looking for cathartic outlets.”
Biderman said that the fact that Ireland has traditionally been a conservative Catholic country will also benefit his business.
“The more you suppress human nature, the more likely it is to manifest itself. My business may not be all that successful in France – they don’t need me. It’s more socially accepted there that men have mistresses. It’s part of their culture. But in Ireland it’s not accepted,” he said.
He also said that Ashley Madison provides a healthy alternative to work affairs and to prostitution.
“Men who do have affairs tend to have them at work – that’s what the research says – and that’s really unhealthy from a risk opportunity point of view. You could lose your job.
“Irish men and women are going to have affairs – but they shouldn’t do it in the workplace. We aren’t going to invent infidelity but we have a chance to cannibalize infidelity and say, ‘Hey, that’s really risky. Don’t have work affairs, and going to a prostitute is risky behavior – it’s dangerous, it’s against the law, there’s a chance you can get a STD. Go to a community of people where everyone has the same expectations and no one is going to rat you out.’”
- Gay teacher fired from Catholic school after...
- Nelson Mandela once considered a terrorist...
- Nelson Mandela was against IRA decommissioning.
- Racist incidents in Ireland up by 85 percent...
- Unionists regret US envoy Haass’ call for...
- Irish radio presenter suspended after anti-Isra
- Hollywood star Gabriel Byrne brands new Pope...
- Irish students told “No Irish Need Apply”...
- Top ten negative terms used to describe Irish...
- Website attracts 80,000 Irish people ready...
Sean: Good point and those work at home scans. I found a Facebook page: "Irish Around Melbourne" Slan, "Steve"Bill O’Reilly slams Nelson Mandela as an unrepentant “communist”
I guarantee you the three posters below me are closer to 70 than 60.Top ten worst ever Irish Christmas gifts, even Santa would take a pass
Santa Claus always leaves candy coins (GELT) in our stockings. I like eating the candy. My mother won her grandson-in-law's gelt when they played drGay teacher fired from Catholic school after applying for same-sex marriage license
PhlutiePhan: "Civil Unions" do NOT afford ALL THE SAME RIGHTS & PROTECTIONS under the law, that MARRIAGE affords....and it costs out the