\"\"

Photo by: propelad.com

PropelAd raises over $650,000 in seed round

\"\"

Photo by: propelad.com

PropelAd, an emerging leader in digital advertising automation for small and midsize businesses (SMB), today announced it has secured over $650,000 in seed funding led by Colm Long, former Facebook Ireland VP of Global Operations, with Tribal.vc and Enterprise Ireland. The funding will support product development and service expansion for online retailers like The Loop Loft, The Net Return and Laci Street.

"SMB eCommerce merchants are driving massive growth for Facebook and the PropelAd team provides a solution to make their advertising campaigns easier to set up and run. They are putting all of the sophisticated targeting and tracking capability normally reserved for larger well-resourced companies into the hands of smaller business owners. As an investor, I see the potential for the company to experience rapid scale as the SMB eCommerce sector grows exponentially in the next 24 months," said Long.

PropelAd is an advertising and retargeting product that allows eCommerce merchants to find new customers and retarget them from one place. Typically, merchants require different tools for their lead generation and retargeting needs. Having these functions centralized in one solution gives merchants a competitive advantage in identifying their ideal customers, growing their customer base and retargeting otherwise lost customers, all while increasing their bottom line.

PropelAd combines Facebook Ad's API technology along with integration into eCommerce platforms like Shopify, Bigcommerce and Magento.

“Our mission is to give merchants expert advertising results. PropelAd simplifies a 30-step process into click, click and done solution. Digital advertising is complicated and we want to make it easy and accessible to the growing number of SMB online companies,” said PropelAd’s founder and CEO, Charlie Ardagh.

Unlike Facebook’s native ads manager, PropelAd is fully integrated with virtually all eCommerce platforms, enabling a simplification of the creation, targeting and tracking processes. Merchants have access to customer data allowing them to place highly targeted, on-the-fly ads to those that are most likely to follow through and make a purchase. PropelAd is a fully automated solution available for eCommerce merchants to design a sophisticated advertising campaign without the expense of software developers or digital marketing expertise.

For more information visit www.propelad.com or email hello@propelad.com.

COMMENTS

Log in with your social accounts:

Or, log in with your IrishCentral account:

Forgot your password ?

Don't have an account yet? Register now !

Join IrishCentral with your social accounts:


Already have an account ?

For Newsletter Subscribers – Draw for 1 Prize on December 31st.

Prize: Your Piece of Ireland – a Square of Land in the heart of the Glens of Antrim, Ireland

More details here (or you can buy a little piece of Ireland directly): http://bit.ly/1zew9ox

Terms & Conditions

Or, sign up for an IrishCentral account below:

By clicking above you are indicating that you have read & agree to our Terms and Privacy Policy.


Make sure we gathered the correct information from you

By clicking above you are indicating that you have read & agree to our Terms and Privacy Policy.


You already have an account on IrishCentral! Please confirm you're the owner.


Our new policy requires our users to save a first and last name. Please update your account: