Boston Irish travel experts, Kelturas Vacations, unveil new name for 40th anniversary celebration

A staple of the Boston Irish community is marking a significant milestone this week as Crystal Travel & Tours officially rebrands to Kelturas Vacations. This fresh identity pays tribute to the company’s origins by combining the Kelly family name with the Irish word for "journey".

The organization was established in 1985 by Jim and Teresa Kelly. For four decades, the company has served the community as Crystal Travel & Tours. Effective December 9, 2025, the business will operate under the new name Kelturas Vacations.

Founded in 1985, Crystal Travel & Tours has officially rebranded as Kelturas Vacation.

This rebrand marks the 40th anniversary of the organization's founding. The change was carefully crafted to reflect both the company’s Irish origins and the services it provides to valued clients. It signals a new era for the Boston-based enterprise while maintaining its historical foundation.

The new moniker is deeply rooted in the owners' heritage. It blends “Kel/Kelt” as a nod to the Kelly family name and Celtic origins. This honors the lineage of the founders while speaking to their specific niche in the travel industry.

The second part of the name is derived from “turas” which is the Irish word for journey. This specific word choice symbolizes exploration, discovery, and meaningful experiences. The company notes the pronunciation is Kel like bell, tu as in two, and ras like grass.

In its entirety, Kelturas represents a fusion of past and present. It is dedicated to honoring the legacy and roots of its founders. At the same time, the brand focuses on guiding modern travelers toward personalized, authentic experiences.

Company leadership expressed that the change is more of an evolution than a departure. Kevin Kelly serves as the Vice President of Business Development for the group. He noted that the new identity aligns perfectly with their history.

“In many ways, Kelturas represents who we’ve always been,” said Kevin Kelly. “We’re a family-run company built on trust, service, and a love of travel.”

The leadership wants to assure their long-standing client base that the core values remain unchanged. The commitment to quality service is paramount as they move forward.

“As we enter this new chapter, our priority remains the same - helping clients create unforgettable adventures and lifelong memories,” Kelly added.

The rebrand includes more than just a name change for the agency. Kelturas Vacations introduces an updated logo and color palette. These elements were designed to reflect Ireland’s landscapes and Celtic artistry.

A family touring Ireland in 2025.

This visual overhaul aims to create a bridge between tradition and modern exploration. It visually represents the types of journeys the company curates.

Clients can expect the same dedicated team and family ownership they have always known. They will continue to provide the exceptional service that has defined the last forty years. The agency is now under a name that celebrates a new chapter and reflects the organization’s story and spirit.

The company describes itself as a family-run travel company specializing in bespoke vacations. They focus on travel across Ireland, the UK, and Europe.

Since its inception in 1985, the company has spent 40 years crafting personalized itineraries. These efforts have helped tens of thousands of people enjoy their travel more. As they move forward, they carry the Kelturas name with pride.

For more information, visit www.Kelturas.com or check out their Facebook, Instagram, LinkedIn, and Pinterest.

Kelturas Vacations.