"Bring it to Life": Guinness’s advertising campaigns are known throughout the world.Guinness / YouTube
Guinness’s advertising campaigns are known throughout the world. From their first advertising tagline, “Guinness is Good For You,” in 1794, to their most recent "Made of More," the black stuff’s adverts have been famous throughout its history.
Their “Made of More” campaign made such a stir among our audience that we decided to look at some of the most popular Guinness adverts online over the years.
Millions of viewers have watched these commercials on YouTube and the variation and quality of the ads are amazing. From funny to poignant and witty, Guinness has certainly set itself apart from the usual beer ads.
Here’s the top ten most popular:
“Evolution”
A dazzling reverse‑time journey from humans back to primordial mudskippers, ending with a man enjoying a Guinness in a London pub, highlighting the brand’s famous tagline, “Good things come to those who wait.”
“Made of More”
A powerful spot showcasing athleticism, camaraderie and grit—closing with the message that those who lift others up are truly “Made of More.”
“Round up your mates for a Guinness”
A warm, friendly invitation extolling the simple joy of gathering with friends and raising a pint together.
“Clock”
A cinematic short that uses the ticking of a clock to dramatize the ritual of waiting for the perfect Guinness pour.
“A Short Film Called Hands”
A reflective, artful piece focusing on the hands behind each Guinness pint—brewing, bartending, and blessing every glass poured.
“Bring it to Life”
A visually rich ad that brings moments to life—in slow motion—underscoring that Guinness brings its own kind of energy.
“Cloud”
A clever metaphorical spot linking the dark cloud settling in sync with a Guinness settling—ending on the line, “There’s more life in the dark.”
Official Arthur’s Day “Paint the Town Black”
A celebratory music‑and‑party commercial capturing the annual Arthur’s Day festival—as pints are raised and the town is filled with Guinness spirit.
“Penguins”
A charming, humorous animated ad featuring penguins and the cold‑dark contrast reminiscent of a pint—playing on themes of partnership and warmth.
“Surfer”
A haunting black‑and‑white masterpiece showing surfers battling towering “white horses”—waves—as the iconic line reminds viewers that “Good things come to those who wait.”
* Originally published in 2013, updated in 2025.