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The James LeBron agenda - why is ESPN so in love with The K$ng?

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Forget Roswell. Forget the Grassy Knoll. Forget Bigfoot. When are we going to uncover the answer to a great contemporary mystery, why are ESPN such slathering, dribbling sycophantic fools for LeBron James? At this stage their man-crush on The K$ing is getting quasi embarrassing. There would appear to be almost no depth too low for ESPN to stoop in their deification of The K$ng.

Consider the weight of evidence to date.

Let’s start with the most recent and work backwards to the most dramatic.

During the epic game four on the weekend between Boston and Miami, you could genuinely have thought it was a Miami based station delivering the broadcast. Over the course of the game ESPN cut away several times to syrupy, schmaltzy vignettes about LeBron, including a particularly wince inducing piece on how he really wanted to learn the piano, because his momma wanted him to, and he always thought he had an aptitude for it. We also saw several shots of LeBron reading a book (it was right side up, sadly) so we all know that yes, LeBron is cultured, even if that book was ‘The Hunger Games’. Let’s point out the obvious here, no other player was afforded the same level of adulation.

Kind of odd that ESPN would single out LeBron on his own, and insist upon us how cultured the gentleman is, no? However, this is definitely not a new phenomenon.



During the Heat playoff run last season, which eventually belched, farted or oozed to a halt in the finals against a superior Dallas ‘team’, ESPN screamed at us all playoffs long as to why we should appreciate the Heat, and most of all The K$ing. There was one particularly  sycophantic ‘article’ on why we should admire what LeBron was doing in those finals, followed by this puff-piece of incisive, hard hitting news as to how LeBron would go into ‘attack mode’ for the rest of the finals.


Upon reading that you would be excused if you pondered, ‘eh, what?’.

Entirely pointless ‘article’.

ESPN were barely able to conceal their huge LeBron-crush last season. A visit to ESPN, keying into their NBA coverage during the finals against Dallas and you would have been forgiven for thinking you had landed on the Miami Heat official team page. All week ESPN bombarded us with reasons why we shouldn’t hate the Heat. They came at us from all angles. Online in print and later on their various shows. It was almost Orwellian in content. You should love the Heat, you should not hate the Heat, these NBA finals are going to be awesome!

Have a look at this laughable excerpt from ESPN’s report on game one;

‘’The Miami Heat are three wins away from the reason why the Big Three came together in the first place.’’

What, the Heat are three wins from a massive truck of money pulling up at their Miami mansion and dumping seven bazillion dollars on their lawn? Really?

Of course, how dare we accuse ESPN of bias, they raised some very serious questions in their coverage. Take the notes section of the game report;

‘’In his annual state of the league address David Stern was asked about how James, Wade and Bosh all ended up in Miami last summer. ‘’I don’t consider it colluding’’

Oh, well that’s that then! Aggressive, Incisive reporting by ESPN, really cutting to the bone of the issue. Give me a ducking break. Quack quack. Lest you be in any doubt about ESPN’s true colours on the Heat, just remember ESPN is the same media giant that removed one of its own articles an hour after publishing it for no other reason than LeBron’s team didn’t like the way it portrayed their ‘product’, LeBron James. Thankfully the Internet is an elephant that never forgets and you can read the article here. Read it in full and then ask yourself if you want to root for LeBron during these NBA finals.

The fact of the matter is, you will not read a bad word about LeBron or his Heat boy-band on ESPN. It simply won’t happen, and if any ESPN journalist goes AWOL and tries to sneak one up, it will be yanked down faster than you can say ‘disingenuous’.

Ever since their disgusting ‘The Decision’, ESPN has been pushing LeBron on us like some kind of sweaty, desperate aluminum siding salesman. The questions remain, why on earth are they doing this, and will it ever end?


Follow Cormac on Twitter

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