Coco Rocha rocks the runway


Speaking about the pressure to be thin in this industry, Coco expresses concern about models that resort to any and all methods of maintaining low body weight, but also emphasizes that not every designer wants the anorexic look. “When you start off you have to have a certain body type. I mean, that’s why we get [recruited] so young. Your body hasn’t even gotten to that peak yet. So when you start aging and your body is changing, people want it to stop, they don’t want that happening. … You can’t please everyone. If Client A and Client B want two different girls, are you somehow going to get both of them? No. If you don’t want me today, someone will want me tomorrow.”

For the last few years, it seems everyone has wanted Coco: she has done advertising campaigns with Balenciaga, Calvin Klein, Lanvin, Dolce & Gabbana and The Gap, and appeared on the covers of Vogue and Elle, among others. With a consistent and star-studded six-year career, Coco is a bit of a throwback at a time when America is introduced to their newest “Top Model” each season on reality television. Says Coco on this phenomenon of disposable models, “I think to be a supermodel is to stay in your own genre, to be 100 percent in everything in that specific area. If you need TV and all that to make you great — then it tells you right there how good of a model you probably are. But for the Heidi Klums and the Tyra Bankses, who have shows, those were girls who were already born and bred as supermodels and then went into new things. But girls of my generation, who aren’t really successful and then go off and become these huge things — I would say it’s more a celebrity model in the aspect of TV than a supermodel.”

Coco herself has plenty of plans for when and if she decides to retire from modeling. “I love the arts — drawing, acting, performing, dancing, all that sort of thing. Because I’ve been so lucky to be in this industry, I kind of have a back door to everything. Everything is at my disposal right now. I don’t need to go to school for arts and fashion, I’ve learned it. So I would like to stay in the industry — if that means photography, styling, editing, I don’t know. Right now this is my chance to kind of broaden out and feel everything and see what it’s like, and then we’ll see. I never plan tomorrow because I don’t even know what I’m doing today.” She has planned minimally for the near future, including a trip to Australia and a first visit to Ireland this summer. “I might see family that I’ve never met, and I’m very outdoorsy and sporty so I want to actually bike along one of the coasts.”

For now, Coco is busy with New York events and updating her new blog,, whose content ranges from updates on her friend’s cat to musings about returning to an era where models did their own hair and makeup. “We learn all the tricks, things to do with our hair, what looks best. You see a lot of girls backstage getting their hair and makeup done, and then you see them go in a corner and fix their makeup because they don’t like something about their eyes or whatever. You know your [own] face better than anyone. I notice more and more that the makeup artists will let some girls do their makeup. It’s kind of funny to watch that come back seepingly, but maybe one day.”

“As for the blog, I know sometimes it’s a little —” she pauses, laughs, and decides to be blunt, “a lot about me, but I think people don’t realize that we do things. People are like, ‘What, you play soccer? What, you go to Home Depot?’ I don’t know. They’re like, ‘Why would you? Why aren’t you sitting on a pedestal?’ Like, we live a life too. It’s not all glam.” She is so personable and so real that for a minute I believe her, but then she’s off to Isaac Mizrahi, where there will be interviewers waiting for her to choose a dress for the next week’s Met Ball and trying to soak up some of Coco’s captivating magnetism as she floats ten miles (or at least a few inches) above the world.