Business 100 Green Initiatives


Right now, two Google centers run entirely on recycled water, and they want to make 80% of centers run this way by 2010. Google data centers use about half the energy of a typical data center and are therefore extremely efficient. Corporate culture is also very green—Google’s employee programs include providing free bikes on campus, biodiesel shuttles, composting, and locally-grown food.

For their users, Google provides its own Powermeter, which is a free electricity usage gauge that tells you how much electricity your home is using and gives tips on reducing energy usage to save money.

 Houghton Mifflin Harcourt Publishing Co.

Michael Muldowney, EVP and CFO

This October, HMH introduced the first textbook series made of 100% recycled paper—the first of its kind to receive the “Green Edition” seal. The Environmental Defense Fund estimates that from use in Florida alone, the textbooks will have saved 40,000 trees and eight million gallons of water, reduced air emissions by 3.8 million pounds, and eliminated one million pounds of solid waste. The company went a step further in the case of this textbook series, manufacturing all student editions in domestic plants governed by US environmental law. This allowed them to minimize shipping resources and the carbon footprint.

As part of its Go Green initiative, in 2009 HMH purchased 40 million pounds of 100% recycled paper for use in workbooks, increased use of soy-based inks, replaced foam in packaging with environmentally-friendly recycled paper and plastic, and offered virtual sampling of products rather than paper sampling.

ING Americas

Thomas McInerney, Chairman and CEO

As a member of the Global Roundtable on Climate Change, ING has a climate-neutral program to reduce its carbon footprint. In 2007 they became 100% climate neutral, the first Dutch company to achieve this goal. They also develop products and services tied to climate risks and participate in larger discussions on what role corporations can play in affecting climate change, managing carbon emissions of clients.

ING also created the “ING Goes Green” program, which encourages employees to get involved with conservation efforts and be environmentally conscious, especially through community involvement.

Johnson & Johnson

Colleen Goggins, Worldwide Chairman, Consumer Group

Johnson & Johnson first began setting environmental goals in 1990. They have released their Healthy Planet 2010 goals on their website, as well as a yearly sustainability report. They aspire to be “the most environmentally responsible company in the world.” The 2010 goals include 100% transparency on environmental impact and sustainable practices, absolute reduction in CO2 from 1990-2010 of seven percent, reduction of water use by 10% from 2005 baseline, and reduction of wasteful paper and packaging practices.