Business 100 Green Initiatives


Ebay prides itself on promoting sustainability through commerce: sales of used laptop computers in 2007 reduced 69,000 tons of GHG, the equivalent of saving 467 acres of forest.


Donald Colleran, Executive VP, Sales

FedEx has taken several environmental initiatives over the past several years and was ranked #1 in 2009 on the EPA’s Top 20 Printers List “of the largest green power purchasers in the commercial printing business,” according to its website. It is also part of the EPA’s Green Power Challenger, which encourages Fortune 500 businesses to invest in renewable resources.


In 2009, FedEx revealed plans to install the largest rooftop solar power system in the US at its distribution hub in Woodbridge, NJ. The system will be capable of producing “2.6 million kilowatt hours of electricity a year” and will provide about 30% of the hub’s energy. FedEx has also recently increased its Hybrid-Electric fleet of trucks by 50%, making it the largest fleet of hybrid-electric delivery trucks in the world.


Tom Bradley, CFO and Executive VP

FICO’s “Sustainable Enterprise Initiative is aimed at reducing our carbon footprint through the use of cloud computing, virtualization and other advanced technologies that enable us to conserve energy and natural resources.” Started in 2008, the initiative plans to reduce energy consumption of the IT infrastructure by 50% and paper use by 80% by 2010. In addition, FICO is a member of The Green Grid (, a “global consortium dedicated to developing and promoting energy efficiency for data centers.”

FICO has also released a “white paper” called Insights that highlights the success of their green initiatives and outlines the strategy behind them so that others can apply them to their businesses as well. FICO has reduced IT energy consumption by 33%, eliminating 29 cubic tons of carbon emissions. They’ve also reduced paper consumption by 50%, equaling 8 million sheets of paper. Both of those figures are expected to increase to hit 2010 goals. Impressively, they have also greatly consolidated their “technology footprint”—they were actually able to shrink floor space by investing in new technologies cutting back on energy consumption. In the case of retiring old hardware, they set up a global contract that ensures all hardware is recycled according to country-specific regulations and participate in Dell’s Plant a Tree program to offset the carbon emitted from powering new PCs.

 Ford Motor Company

William Clay Ford Jr, Executive Chairman

With a “lifelong environmentalist” at its helm, Ford Motor Company is re-branding itself as an environmentally responsible company. According to William Clay Ford Jr.’s website bio, as general manager he established the company’s first wildlife habitat at a plant location and made Ford the first company in the world to use 25% post-consumer materials in all of its plastic parts. In 2000, Ford published its first corporate citizenship report to promote transparency of its environmental impact.