Hugely successful Irish designer Orla Kiely

Dublin-born Irish designer Orla Kiely is working with retailer Target to release trendy new cases for your Apple products. Aiming for being both stylish and affordable, the designer is set to release cases for the iPhone 4 and 5, a wallet for the iPhone 5, and cases for both the iPad and iPad mini.

Kiely is known best for her bold print styles and bright, garish colors, which feature in the inspiration for these new accessories.

Kiely has been working with Target since 2009, when she launched a home decor line. In a brief Q&A with Elle, Kiely describes her work with Target.

"I've worked with Target before and they were a pleasure, very professional and respectful of our brand," says Kiely. "For this project we collaborated with Belkin, who have developed beautiful products that I am absolutely thrilled with."

When asked how she chose the prints for the cases, Kiely says, "I always consider the product and how the print is used." This time around, the designer "chose four classic prints from our archive, all doing a different job through color and design, but absolutely recognizable as Orla Kiely."