Ice cream ad banned due to sexual nature of priests and nuns poses



The British Advertising Standards Authority (ASA) have ordered an Italian ice cream company to stop running a print ad which shows two male priests about to kiss.


The ad for Antonio Federici gelato ran in Look magazine. The text below the controversial image read "We Believe in Salivation".

The ASA said “We considered the portrayal of the two priests in a sexualized manner was likely to be interpreted as mocking the beliefs of Roman Catholics and was therefore likely to cause serious offense to some readers.”

The authority only received six complaints again the ad.

It is not the first time that the ice cream company has had problems with advertising authorities. In September they banned an ad with the image of a pregnant nun. The tagline read “Immaculately Conceived.”

COMMENTS

Log in with your social accounts:

Or, log in with your IrishCentral account:

Forgot your password ?

Don't have an account yet? Register now !

Join IrishCentral with your social accounts:


Already have an account ?

For Newsletter Subscribers – Draw for 1 Prize on December 31st.

Prize: Your Piece of Ireland – a Square of Land in the heart of the Glens of Antrim, Ireland

More details here (or you can buy a little piece of Ireland directly): http://bit.ly/1zew9ox

Terms & Conditions

Or, sign up for an IrishCentral account below:

By clicking above you are indicating that you have read & agree to our Terms and Privacy Policy.


Make sure we gathered the correct information from you

By clicking above you are indicating that you have read & agree to our Terms and Privacy Policy.


You already have an account on IrishCentral! Please confirm you're the owner.


Our new policy requires our users to save a first and last name. Please update your account: