I was delighted to be handed the reins of the @Ireland Twitter account last Sunday afternoon. There was no manual as such, but the rules were straightforward enough, with the best advice coming from Community Manager, Darragh O’Doyle:
I doubt I need to tell you but you know yourself, as we discussed – no trolling, nothing racist, demeaning or defamatory etc etc. Swearing within limits is fine, but I personally think it’s a case of if you can’t say something nice, say nothing. Not that you ever would of course! Feel free to bring up whatever topics and issues you like but be prepared that not everyone will like what you’re talking about. You won’t really be hearing from me on how you’re doing – the followers will let you know themselves. They’re very on the ball when it comes to what they find acceptable. I hope you get to meet some nice people.
And with that, I was off. I have to admit, I felt very important, ceremonial even, along the lines of Lady Violet Crawley, the Dowager Countess of Grantham. Mind you, not everyone was as impressed with me as I was with myself. I had to explain to people not only ‘rotation curation’ but that Twitter is actually, important. My die-hard Facebook friends dismissed me as a narcissist, compelled to update the world with self-promotional trivia like what I ate for lunch. “But it’s not like that!” I protested. I mean, what other medium allows you to consume massive amounts of information and interact with the sources of that information at the same time? In real time? I far prefer Twitter to Facebook. Granted, the latter keeps me in touch with people I love and care about, but Twitter is what connects me with the issues I care about, with people who disagree or agree and share ideas and make me think. Twitter creates a forum for listening and learning from a global community, a perfect opportunity for countries to communicate with each other.
Why does that matter? Well, in these days of globalization and non-stop news, a country’s reputation can go to the dogs in an instant. Whether we’re talking about culture or politics, trade or tourism, the future of a country depends a great deal on how it is viewed by the outside world. So for those who get to take care of the @Ireland Twitter account, there’s a unique opportunity to create interest in and enthusiasm for the island and its people no matter where they live. Anyone can follow @Ireland on Twitter and strike up a conversation. And, truth be told, there were times last week when it felt a bit like being in the pub with 20,000 people.
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