Conan O'Brien out of Tonight Show and Jay Leno in

Twitter is abuzz with the news that NBC is now dumping Irish American funnyman Conan O'Brien and reinstating Jay Leno in "The Tonight Show."

TMZ says that Leno has made a new deal with NBC, which gives him "The Tonight Show" from 11:35 pm - 12:35 pm.

How can a media giant - which is supposed to be in the communications business - screw up this badly on public relations?

They've managed to alienate people who didn't even like Conan - and if they thought ratings were bad before they can only get worse now.

There's no winner here.