Irish broadcaster Setanta SportsOwen Humphreys/PA

UPDATE! Setanta files for bankruptcy... Click here

Irish-run broadcaster Setanta's UK branch has gone into administration. The company released a statement Tuesday saying that the UK division of the company was going into administration but the Irish and international branches would continue to function as normal.

"After a huge effort by the Setanta board, management team and its backers, it has not been possible to save the GB business, which will be wound down in due course,” said Deloitte’s Neville Khan, whose company is handing the administration process.

"This is a sad day for all concerned,’ said Setanta chairman Robin Miller. "Unfortunately, in a difficult and highly competitive market, and despite strenuous efforts by the board and management, it has not been possible to find sufficient additional funds in the time available to ensure (the company's) survival."

Around 200 jobs are expected to be lost.

Setanta issued the following message on its website for customers in the United States:

 "As has been widely reported in various media channels, Setanta Sports has had its agreement to broadcast 46 Barclays Premier League matches in the UK terminated.

"This development does not affect our channels and other services in the US.

"Setanta Sports in the US is a separate operation that has separate agreement to show the Barclay’s Premier League. Our channels and other services in the US continue to broadcast and our subscribers can still enjoy our programming including the Lions Tour of South Africa and the UEFA U21 European Championship.

"New customers are welcome to subscribe to watch some of the world’s best soccer and rugby either by contacting our cable and satellite partners or online at

"We thank you for your continued interest in Setanta Sports and look forward to bringing you a wealth of sport over the coming months and years."