Shamrocking Photo by: Twitter

McDonald’s introduce “awkward” #Shamrocking meme just in time for St. Patrick’s Day


Shamrocking Photo by: Twitter

McDonald’s haven’t had the best record of creating hashtag-based campaigns this year and their most recent attempt, #Shamrocking, honoring their Shamrock Shake and St. Patrick’s Day seems to be falling on deaf ears.

A sponsored post on BuzzFeed read “Have You Tried #Shamrocking Yet?” They introduce the concept by explaining "The Irish jig has been an expression of joy since the 16th century, and thanks to the hot new viral trend of #Shamrocking, it's making a modern day comeback. Check out some of these high-stepping #Shamrockers, then get out there and treat your friends to a shake and make them dance with delight!"

This is a brave attempt indeed for McDonalds. Just in this January their hashtag campaign became a “bashtag”, as Forbes magazine reports. They had attempted to start a campaign entitled #McDStories with the hope of reading heartwarming tales, instead what they got was tweet such as:

“One time I walked into McDonalds and I could smell Type 2 diabetes floating in the air and I threw up” and “#McDStories I lost 50lbs in 6 months after I quit working and eating at McDonald’s.”

As for #Shamrocking, AdWeek reports that the word already has a very unsavory meaning (see Urban Dictionary). They also comment on the new campaign being rather brave and say “the concept just feels stale. The photos are reminiscent of the Captain Morgan pose.”

Similarly, the reaction on Twitter seems to be a general air of confusion.

The International Business Times however reminds us that a failing hashtag meme is better than the fiasco in New York City five years ago when there was no Shamrock Shakes to be found.

This year, a spokes person for McDonald’s told the New York Daily news, “We are happy to announce that Shamrock Shakes, which are served in a clear cup with whipped cream and a cherry on top, are now available in all New York area McDonald's while supplies last.”

It seems that the Shamrock Shake will sell itself it remains to be seen whether this campaign will work.


Log in with your social accounts:

Or, log in with your IrishCentral account:

Forgot your password ?

Don't have an account yet? Register now !

Join IrishCentral with your social accounts:

Already have an account ?

For Newsletter Subscribers – Draw for 1 Prize on December 31st.

Prize: Your Piece of Ireland – a Square of Land in the heart of the Glens of Antrim, Ireland

More details here (or you can buy a little piece of Ireland directly): http://bit.ly/1zew9ox

Terms & Conditions

Or, sign up for an IrishCentral account below:

By clicking above you are indicating that you have read & agree to our Terms and Privacy Policy.

Make sure we gathered the correct information from you

By clicking above you are indicating that you have read & agree to our Terms and Privacy Policy.

You already have an account on IrishCentral! Please confirm you're the owner.

Our new policy requires our users to save a first and last name. Please update your account: