Dublin beach center stage in new Giorgio Armani ad (VIDEO)

A model on Dollymount Strand in Dublin shooting the upcoming ad campaign for Giorgio Armani.

One of the coolest fashion labels in the world, Giorgio Armani, has filmed advertisements for its autumn/winter 2014 collection in Dollymount, Co. Dublin.

The famous beach on Bull Island on Dublin's Northside was the location of choice recently for Armani. The pictures of the latest collection from Armani and the video have just been released to the fashion media.

The collection was shot on Dollymount Stramd by photographer Boo George, one of the most in-demand photographers in New York at the moment. George is originally from Bray, Co. Wicklow. He worked in London for 10 years before moving to New York and is now one of the world's top fashion photographers and is sought out for portraits by Brad Pitt and numerous other celebrities.

The pictures of gleaming Dollymount Strand will now be seen around the world in ads which will appear in magazines such as Vogue and Vanity Fair.

Read more: Enjoy the Irish heatwave at Dublin’s top beaches

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