\"Bookmaker

Bookmaker Paddy Power is believed to be behind an Amazon rain forest PR stunt in support of England's World Cup bid.

Paddy Power suspected of another marketing prank in Amazon rain forest photos

\"Bookmaker

Bookmaker Paddy Power is believed to be behind an Amazon rain forest PR stunt in support of England's World Cup bid.

Bookmaker Paddy Power is to issue a statement on Sunday afternoon in relation to an Amazon rain forest PR stunt which has already angered conservation campaigners.

The Irish firm is believed to be behind the online campaign in support of England’s World Cup bid which begins in Brazil on Saturday.

An online image featuring a ravaged area of what appears to be the Amazon rain forest features the message ‘C’mon England – PP’ cut out of the trees.

Some nature experts have told the Irish Mirror that they fear the photo is genuine and trees have been felled.

Paddy Power was unavailable to comment when contacted by the paper but the picture was tweeted from their official account with the caption: “We’re showing our support for Roy’s boys!!”

Austin Brady, head of conservation for the Woodland Trust told the paper: “The authenticity of these photographs and the location where they were taken is unclear at this stage, but we would never condone cutting down trees for a PR stunt.”

The report adds that Twitter users were livid at the prank to support England boss Roy Hodgson and his team.

Tweeter Michael Gill said: “I hope that’s fake because if not it’s the most idiotic PR stunt ever.”

Another wrote: “I must say Paddy Power are an absolute disgrace for doing this to the Amazon rainforest. Taking it too far.”

The Paddy Power organization is infamous for such pranks. Britain’s Advertising Standards Authority made Paddy Power drop an ad for bets on the trial of Oscar Pistorius after it became the most complained-about campaign ever in March.  

COMMENTS

Log in with your social accounts:

Or, log in with your IrishCentral account:

Forgot your password ?

Don't have an account yet? Register now !

Join IrishCentral with your social accounts:


Already have an account ?

For Newsletter Subscribers – Draw for 1 Prize on December 31st.

Prize: Your Piece of Ireland – a Square of Land in the heart of the Glens of Antrim, Ireland

More details here (or you can buy a little piece of Ireland directly): http://bit.ly/1zew9ox

Terms & Conditions

Or, sign up for an IrishCentral account below:

By clicking above you are indicating that you have read & agree to our Terms and Privacy Policy.


Make sure we gathered the correct information from you

By clicking above you are indicating that you have read & agree to our Terms and Privacy Policy.


You already have an account on IrishCentral! Please confirm you're the owner.


Our new policy requires our users to save a first and last name. Please update your account: