Storyful is one of the first acquisitions by News Corp since it was split in two by chairman Rupert Murdoch in 2013, after the News of the World phone tapping debacle, so there is a lot of pressure on Storyful to deliver. While remaining an independent brand in News Corp, they have to embed a Chief Revenue Officer from News Corp in their organization. Mark Little will also be reporting to a senior VP within News Corp. This is one of many challenges that the Storyful team will now face as part of a larger entity.
How News Corp and Storyful manage this new relationship once the honeymoon period is over is a story worth following as it develops.
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