What advice do you have for other people/companies starting out in your industry?
It’s all about relationships & reliability. In this industry you need to deliver because everyone is working based on reputation. You need to build relationships with strategic partners, agents etc and you need to always deliver what you promise.
How can you scale?
Through franchising/licensing the business across Europe firstly. We aim to see 5 new locations set up by mid-2016.
Who do you think are your customers?
Our customers used to be mainly international students between 18-25 years old. This demographic has changed somewhat in the last number of years so we our main customers now are a mix of international students and people relocating for employment aged between 18-35. We also have some people who are setting up businesses in our locations and as they are on a budget they choose our accommodation service for medium-term stays (3-6 months). The demographic of our clients also changes somewhat depending on the location but that’s more or less the average across the board.