Here, there’s a much wider range of publishers, some of which are very niche. For example, the Irish Post, a site that serves the Irish community in England, landed on the global leaderboard with a story about the Queen meeting One Direction’s Niall Horan. A similar performance on Facebook seems unthinkable.
Next, things are a lot more current on Twitter. With the exception of Slate’s ‘Travoltified name generator‘ (which also did very well on Facebook), there isn’t much evergreen stuff to be seen. Product announcements, news stories and think pieces dominate. A theory – perhaps sharing what mythical creature you are doesn’t seem as appealing when you’re broadcasting to people who aren’t in your close friend circle.
And so, lessons that we can take from this. Publishers looking to rival BuzzFeed in any meaningful way on Facebook need to understand their audience. Then they have to consider the extended circle of their audience – the people who will hopefully see their content shared.
By now, they should really understand the difference between popular content on Facebook and Twitter.
Finally, publishers should not be afraid of creating fun content – if it’s done well, and genuinely isn’t spam, it won’t be punished by the algorithm. All it requires is a little imaginative flair.
If you’d like more data-related stories, subscribe to our brand new weekly email.
NewsWhip tracks the stories that matter to hundreds of millions of people each day. NewsWhip’s pro dashboard - Spike - is used everyday by the BBC, BuzzFeed, NBC, and Digitas. Try it out for free here.
Log in with your social accounts:
Or, log in with your IrishCentral account:
Don't have an account yet? Register now !
Join IrishCentral with your social accounts:
Already have an account ? Log in
Or, sign up for an IrishCentral account below:
Make sure we gathered the correct information from you
You already have an account on IrishCentral! Please confirm you're the owner.
Our new policy requires our users to save a first and last name. Please update your account: