After 250 years, Arthur Guinness deserves a pint!
Ireland's famed brewery marks its birthday with worldwide celebration
Guinness, the Irish-born king of breweries, has revealed the details of the company's 250th anniversary celebration, which will peak on "Arthur’s Day" on September 24. That would be Arthur Guinness, of course, the man who confidently signed the 9,000-year lease on the St. James’s Gate brewery in 1759. More than any other company anniversary, Arthur’s Day will be a spectacular series of events around the world to celebrate the brewery's milestone birthday.
The party will be centered in Dublin, the home of Guinness, as well as in major cities including New York, Lagos, Yaoundé, and Kuala Lumpur. On hand to make the day merrier will be music and entertainment from some of the world’s biggest names3 including the Black Eyed Peas and renowned DJ and producer David Holmes. Soon-to-be-great stars such as Estelle, Kasabian, The Wombats, and The Enemy, as well as classic acts such as Soul II Soul and The Undertones, along with D’Banj, Reverend & the Makers, Estelle, Kasabian, Mongrel, Noah & the Whale, Mystery Jets, and Johnny Flynn will be joining as well.
The centerpiece of this once-in-a-lifetime party will see artists and consumers throughout Dublin and around the world raise a pint of Guinness to Arthur at 17:59 local time — a remarkable global toast which will probably qualify for the company's famous Guinness Book of Records. Celebrities including Sir Bob Geldof, Guy Ritchie, Carson Daly, Jerry Hall, and Sophie Dahl will also be raising a pint to Arthur and joining in the celebrations.
But the worldwide toast isn't just nostalgia: It will not only recognize the philanthropic works of Arthur Guinness and his family, but will herald the next major philanthropic step from Guinness.