A video campaign launched by Tourism Ireland to entice Londoners to escape the Olympic madness has gone viral online.
The two minute video advertisement encourages worn out London commuters to take a trip across the pond to Ireland during the upcoming Olympic Games.
With a voice over by 'Bridesmaids' star Chris O’Dowd, the video shows two London friends in a race to see if one can get to Ireland to enjoy a pint of Guinness before the other commuter travels to his job in London City Centre.
Mark Henry of Tourism Ireland told the Irish Times that it is their “most viral campaign in the past two years.
“All in all it’s reaching a lot of people.”
Since being uploaded on Tuesday morning, the YouTube clip has clocked up over 96,000 views.
Henry said it has reached about 370,000 people through Twitter and an estimated 436,000 saw it on Facebook in Britain last Tuesday.
For the third time in history, London will host the Olympics games which run from July 27 to August 12. Over half million spectators are expected to descend on the city for the world event.
See Tourism Ireland's new campaign below:
5 Comments
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Switch to the desktop site to post a comment.Scrivner | Jul 22, 2012, 08:42 PM EDT
Makes me grateful that Chicago lost its bid for the 2016 event.
Ms.Gail | Jul 22, 2012, 11:09 AM EDT
Very much enjoyed watching the clip. Had to share,too.
merefalow | Jul 21, 2012, 06:43 PM EDT
the London Olympics are a bloody corrupt mindboggling waste of time,but not for all the fat cats creaming profit out of it,all you lot who will scream in protest at what i write,i think there are a lot of people who feel like me but are scared to say it.who gives a toss if some steroid fueled neanderthal shaves 1millionth of a millisecond off a time,and who pays these people while they are training running round in circles,how do they get to travel and pay their way without working, Britains supposed to be broke but they have got money for this c,,,, our money out of the lottery mostly,10 billion plus could have been spent better than this,go to London while this is on,got to be joking,feel sorry for Londoners.anyone got tickets for the womens topless volleyball.
johnshiel | Jul 21, 2012, 12:25 PM EDT
what's amazing is that this is a Tourism Ireland ad, not a Guinness spot! But than who would escape to Ireland and not enjoy some pints of black stuff...wouldn't be right...
johnshiel | Jul 21, 2012, 12:13 PM EDT
good idea, including the pint of Guiness at the end of the rainbow... So I wanna know: is that pint as much better than a pint in London, as it is better than a pint in Peoria? Is the pint better in Ireland than across the channel?