Ice cream ad banned due to sexual nature of priests and nuns poses

Posted on Friday, October 29, 2010 at 11:36 AM

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The British Advertising Standards Authority (ASA) have ordered an Italian ice cream company to stop running a print ad which shows two male priests about to kiss.

The ad for Antonio Federici gelato ran in Look magazine. The text below the controversial image read "We Believe in Salivation".

The ASA said “We considered the portrayal of the two priests in a sexualized manner was likely to be interpreted as mocking the beliefs of Roman Catholics and was therefore likely to cause serious offense to some readers.”

The authority only received six complaints again the ad.

It is not the first time that the ice cream company has had problems with advertising authorities. In September they banned an ad with the image of a pregnant nun. The tagline read “Immaculately Conceived.”

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wouldbelass | Oct 31, 2010, 03:04 PM EDT

I think the add is hilarious. HILARIOUS. And no, there's nothing wrong with priests kissing. Life is love, right?

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jamieLM | Oct 31, 2010, 12:57 PM EDT

Are the gelato people trying to sell a product and/or make political statements??? Whatever..it's a distasteful ad that even most Protestants would find disgusting. You're right about the ad, Maloney.

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Towngate | Oct 31, 2010, 09:41 AM EDT

God provides the Devine Salivation - you just need to being you own Lube.................... PlasticP :There is nothing wrong with two priests kissing - just not each other!

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maloney | Oct 30, 2010, 02:47 PM EDT

ad's banned & justifiably so. Whether you are religious or not, there is no call for this trash. plasticputty = low rent septic pond pervert.

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plasticpaddy | Oct 29, 2010, 08:13 PM EDT

What's so wrong with two priests kissing?

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mpkeaveny | Oct 29, 2010, 05:28 PM EDT

Maybe these grease balls need some Divine Retribution.

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