Guinness has launched their "This is Rugby Country" advert as rugby fever grips the Irish nation, with the beginning of the 2011 RBS Six Nations.
The ad features real Irish rugby fans filmed last fall in various locations around County Dublin and Wicklow. The fans included scientists, fishermen, firemen, office cleaners and local Dublin rugby players in the player’s tunnel at Aviva Stadium.
The ad's aim is to unite supporters in their pride for the nation's rugby team. We think it certainly succeeds.