Bushmills whiskey unveils new bottle design

Posted on Thursday, November 04, 2010 at 05:37 AM

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A Bushmills master blender has unveiled a new modern bottle design for the ancient single malt whiskey.

Helen Mulholland who is the first female master blender at the Bushmills whiskey distillery in County Antrim unveiled a new modern look for the 400-year-old whiskey.

The 38-year-old showcased the newly designed bottle at Waxy O'Connor's Irish bar in London.

Bushmills new bottle (right) is currently being introduced to the Irish market and will go global next March.

It features an embossing of both the 1608 original distillation license and the famous Old Bushmills Distillery potstill.

Gordon Donoghue, Bushmills supply director, at a press conference announcing the change said: "The new bottle highlights a lot of the quality and pride people at the distillery have been investing into this whiskey for centuries.

“It’s an Irish whiskey made by local people, and we’re delighted to be able to launch it in its home market nearly six months ahead of its global release.”

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Dublinjas | Nov 04, 2010, 11:22 AM EDT

It does not look drastically changed I am happy to see as I like the squarish bottle, I am partial to the Black Bush myself, A nice shot of Black Bush in a heavy bottomed Waterford Crystal whiskey glass over a single ice cube...that's my tipple..Some things we Irish do well...

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