Emerald Extracts by IrishCentral Columnists
Ban on TV product placement in Ireland may be lifted
Posted on Tuesday, December 21, 2010 at 01:18 AM
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Currently product placement is banned on home grown television programs.
Proposals have been put forward for a new advertising code which would permit paid product placement in drama program including weekly soaps, comedy, reality and lifestyle shows.
The Broadcasting Authority of Ireland (BAI) will discuss the new proposals at a meeting in February, which could see the new rules come into effect as early as March.
Michael O’Keeffe, BAI chief executive described the plans for introducing product placement as “a legitimate stream of income."
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