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Across The Pond for June 2012
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Saturday, June 30, 2012 at 05:57 AM
Starbucks Ireland macchi-atone for their "British" sins, but who really cares?
Maybe it’s because summer is closing in, but this week we may have already got the silliest story of the season.
On Tuesday, Starbucks, the most famous thing to take its name from a Herman Melville book now that Moby doesn’t seem to be making records anymore, launched a UK marketing campaign to dovetail nicely with all that Jubilee business. Except, they made a now infamous geography malfunction. Now, social network marketing campaigns can be a difficult needle to thread at the best of times, but whenever you send out a tweet asking what makes proud to be British from your Irish account, you’re just asking for a hiding.
