What were Nike thinking, marketing Black and Tan sneakers for St. Patrick's Day? Irish Americans surely deserved better than that
Posted on Sunday, March 11, 2012 at 10:19 AM
- Senator Schumer says Irish deserve a separate deal for visas because of 1965 shutout - Says “Schumer visas” set to give Ireland 10,500 visas a year for the future
- Prospects for immigration reform bill are 50-50 say the pols privately - House seen as major obstacle as Senate gets closer to a vote
- Chilling testimony before congressional hearing on Pat Finucane death - New hearings told how informer was murdered before he could give evidence
- U.S. Tourism Ireland chief Joe Byrne says goodbye and hello again to massive acclaim - Popular Carlow native led tourist figures to Ireland to historic heights
- Cardinal Sean O’Malley reneged on Boston College commencement deal say Irish sources - Irish government said to be furious over statement condemning Irish Prime Minister Enda Kenny
What were Nike thinking?
They have a $3 billion dollar budget worldwide for marketing and the best they can come up with for the Irish this St. Patrick's Day is the 'Black and Tan' sneaker.
Did no one at this giant company just check on Google exactly what most Irish relate the term Black and Tan to?
It was the equivalent of Al-Qaeda for a generation of Irish during the War of Independence. A bunch of merciless thugs and scum, many from British prisons, released on the Irish to kill and shoot as many as possible and terrorize them into subjection.
Surely not a fitting name for a St.Patrick's Day-themed pair of sneakers?
Nike made the elementary mistake of linking their product to a drink called Black and Tan on sale in some bars. But the drink has nothing like the world wide reputation or impact that the original term does.
Sh**e Irish parents say on St. Patrick's Day to their American kids
GOP Senator Grassley still blocking Irish and hi-tech immigration bill in US Senate
It is a marketing strategy straight out of the "Nova," the car marketed in Hispanic countries which means "no go," and the Ford Probe, which reminded every woman of a gynecological inspection.
It is up there with Umbro marketing Zyklon runners a few years back in Israel -- Zyklon B was the form of gas that killed millions of innocent Jews in the Holocaust.
The sheen has come off Nike in recent years with lots of issues around child labor in their Far East sweat shops.
This latest gaffe will certainly not help with Irish Americans and neither should it.
Nike should just do it -- get rid of these offensive sneakers.
15 - 39 | See all comments
- Horse disemboweled and sliced open in horrific.
- Senator Schumer says Irish deserve a separate...
- Irish footballer under investigation after...
- Irish politician refuses to back down on...
- Bill O'Reilly claims the Obama administration...
- Delphi Lodge takes responsibility for turning...
- Chilling testimony before congressional hearing
- Sex addiction on the rise says Dublin Clinic...
- Gerry Adams accuses British government of...
- Enda Kenny rejects Dublin Archbishop's claims...