The Secret Stylist: Fashion Uncovered by Angela Scanlon
A|wear-back and going global...starting at London Fashion Week - VIDEO
Posted on Friday, February 17, 2012 at 07:56 AM
- Pajama pants and bunny ears - "Look of the Day" on Style.com
- Dressed for London Fashion Week - Angela Scanlon gets papped - PHOTOS
- A|wear-back and going global...starting at London Fashion Week - VIDEO
- Embrace messy hair - impossibly beautiful and a care free and relaxed look
- Because boyfriend jeans are the new skinnies
|Floral skater dress-€38|
It's more down to earth, more accessible maybe even a more predictable but that's what we love. When you go in the doors you know what to expect and you get what you're looking for.
Their fans are ferociously loyal and A|wear's willingness to listen to what they want and communicate with them directly has put them at the front of the field especially where social media is concerned. Going on to their Facebook is like chatting with an old friend; no hard sell or dodgy promotions, just banter.
Spring/Summer sees A|wear go in a new direction. Not away from their old customers, but towards new ones. Their collections are more trend driven than they've been in the past with a sharp eye on catwalk looks and a translation into wearable pieces. Accessories also need to be noted, especially the handbags, I was seriously impressed.
How is this relevant or interesting to you, you're asking!? Well, A|wear's online store has been building for the past few years and their international shipping has steadily increased to places like Australia, New Zealand and the good old US of A. Plus, it only costs a tenner. You can shop here...
My three favorite pieces for the season below:
Floral skater dress-€38 (See picture above)
|Turquoise woven clutch €22|
|Leopard Crop Knit €35|
Watch me (below) catching up with the fashion press below to see their favorites... and follow me on Twitter @AngelaScanlon for updates during London Fashion Week, starting TODAY