Kind of odd timing on New England Patriot’s trigger man Tom Brady’s latest endorsement deal.
Just a handful of days prior to the Jet’s Superbowl, and the Patriots second biggest game of the year (the Colts game was undoubtedly the Patriots biggest game and or challenge in this regular season), Brady has announced he is to endorse, well, basically, a type of women’s boot.
Just to get things straight, although UGGs are primarily known as a women’s brand, Brady is being signed up to market the men’s section of same. Everybody (including us in the above headline!) is going to focus on the UGGS aspect, but we should set the record straight. Deckers, the good people who bring you UGGS, make men's boots, slippers, and casual shoes and started as a men's brand among California surfers. Obviously Deckers decided they had an image problem in the States and the answer to that will be Tom Brady. As they said in a press release;
“We have decided that we needed to just get the word out there that it’s a brand for guys, give guys permission to wear UGG. And who better to give guys permission to wear UGG than … Tom Brady.”Nevertheless, there is bound to be a backlash against this seemingly very feminine endorsement.
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