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Golf tourism more valuable than average Irish visitors

Golfers three times more valuable than non-golfers

By
KERRY O'SHEA,
IrishCentral Staff Writer
Published Sunday, February 19, 2012, 7:39 AM
Updated Sunday, February 19, 2012, 7:39 AM

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Druids Glen golf resort
Druids Glen golf resort
Photo by Google Images


Research conducted by Ireland’s tourism authority Failte Ireland recently found that a tourist who golfs is about three times more valuable than the average tourist in Ireland.

The Irish Times reports that Failte Ireland determined the average total revenue from golfing tourists to Ireland to be about €204 million a year. Amárach Research, who conducted the study for Failte Ireland, found that golf tourism helps to support some 7,300 jobs across Ireland.

During its annual briefing in Limerick yesterday, Failte Ireland’s golf forum found that tourists who play golf that come from England or the United States have an overwhelmingly good opinion of the value of money in Ireland for golfing. Based on 750 golfers opinions gathered last year, 84 percent of British golfers found there to be “very good, or fairly good, value for money,” while 87 percent of mainland Europeans shared the same sentiment. American visitors were found to have the highest overall satisfaction with their Irish golf trips.

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There was an average of four rounds of golf played, as determined from the 750 overseas visitors. Golfers were also found to be more likely to make a return visit than other non-golf playing visitors; 79 percent of the 750 polled were on a repeat visit.

Last year, Failte Ireland introduced a new online search function that allowed golfers to book their tee-time in real time, reports the Irish Times.

Failte Ireland said that they will continue to invest heavily in golf tourism and will continue to have three-time majors winner and Irish born Padraig Harrington to be the face of the focus of the effort.

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5 Comments

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jamieLM | Feb 21, 2012, 11:41 AM EST
You usually feel "ripped off" when you paid more than what you took away from the experience. If you really enjoyed yourself, you think the price, whatever it was, was worth it. You can feel "ripped off", even when you know the price was reasonable, because the experience didn't live up to your expectations. @Murph46, sounds like you got plenty of bang for your euro.

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Murph46 | Feb 19, 2012, 02:34 PM EST
gobdawpaddy never once did I feel that I got ripped off on our family outing-for that matter each could have doubled their price and I would have gladly paid.You can't put a price tag on the fun and memories we had and still talk about!I HAVE been ripped off on some American courses!

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Murph46 | Feb 19, 2012, 11:56 AM EST
Playing BallyBunion,Lahinch,Royal Dublin ,Waterville,Tralee Portmornock and others I agree.I particularly liked the Irish caddies!Great trip,lasting memories.My brother and his son ,played meself and my son 7 matches for the Murphy Cup that proudly sits on my mantle.Would do again in a heartbeat!

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pilib04 | Feb 19, 2012, 11:13 AM EST
The Voice/Central likes misleading headlines. 204 million euros from golfing tourism is a very small share of the 3.1 billion euros from annual tourism! nuff said!

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gobdawpaddy | Feb 19, 2012, 09:24 AM EST
I was in company with people associated with a major golf club in Ireland about 2 years ago when they inadvertently disclosed that the club was in a difficult financial period because 'there wasn't as many yanks to rip off'.

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