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Irish Voice's In Focus: Jessica Sweeney


Published Thursday, July 16, 2009, 12:06 PM
Updated Thursday, July 23, 2009, 5:40 PM

 

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Irish American Jessica Sweeney of the Keller Fay Group
Irish American Jessica Sweeney of the Keller Fay Group

IN FOCUS: JESSICA SWEENEY

Occupation:

Associate research manager at the Keller Fay Group, a word of mouth marketing research and consulting company located in New Brunswick, New Jersey.

Tell us about yourself.

“I am a 22-year-old recent college graduate who attended NYU’s Stern School of Business undergraduate school. I am a vegetarian and an animal lover. I love to travel and meet all types of people from different backgrounds. I enjoy experiencing new things, but am a home-body at heart. I also love to drink coffee, collect plants, decorate my home, DIY projects and crafts, going to concerts, New York City, and eating at good restaurants."

What is your Irish background?

“I'm fifth generation Irish. The Sweeneys left Ireland even before the Great Famine. My family left Kilglass, Co. Sligo for Quebec in 1830, and eventually traveled down to Pennsylvania to work on the canals there.”

Have you ever been to Ireland?

“With much regret I have yet to visit Ireland. Although I spent a semester studying in London, I had spent all of my traveling money to visit other countries before I could make it to Ireland. It would be an honor to visit, not just because I love to travel, but also because it is so rich with my family’s own history. Also, the neighbors I used to babysit for moved back to Galway several years ago and I would like to visit them.”

What’s your job like?

“As an associate research manager in market research, I am responsible for using our online database to create reports and presentations that serve leading brands and agencies, like American Express, Kraft, Nintendo, ESPN, CNN, who are looking to capitalize on word of mouth. I am also responsible for general research and client support.”

Any summer vacation planned?

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