Twitter is abuzz with the news that NBC is now dumping Irish American funnyman Conan O'Brien and reinstating Jay Leno in "The Tonight Show."

TMZ says that Leno has made a new deal with NBC, which gives him "The Tonight Show" from 11:35 pm - 12:35 pm.

How can a media giant - which is supposed to be in the communications business - screw up this badly on public relations?

They've managed to alienate people who didn't even like Conan - and if they thought ratings were bad before they can only get worse now.

There's no winner here.