Cindy Gallop, tech entrepreneur and founder of MakeLoveNotPorn, spoke Thursday at the Dublin Web Summit asking Internet-users to consider using her site to upload videos of themselves having sex, in hopes of restructuring the discourse surrounding sex today.

The Journal reports on the radical, yet so crazy it just might work, idea that was presented at the RDS on Thursday. In her talk, Cindy Gallop explained how it was time to “reclaim” pornography in order to show the realities of sex.

Gallop first burst on the scene when she held a TEDtalk in 2009 about her ideas and product of MakeLoveNotPorn. In the TEDtalk that saw her ideas gain some traction, Gallop explained that her motive behind MakeLoveNotPorn is to debunk the myths of pornography.

Gallop believes that the younger generation, hyper-exposed to online hardcore pornography, believes that “that what you see in hard-core pornography is the way that you have sex.” Through her website, she is on a mission to prove the opposite.

“As a mature, experienced, confident, older woman,” she said, “I have no problem realizing that a certain amount of re-education, rehabilitation and reorientation has to take place.” Thus, MakeLoveNotPorn.tv was born.

Gallop’s aim is to ‘start a conversation about the difference between porn and real-life sex by pointing out the myths of porn sex.’ And what better way to start the conversation than for people to share their own personal videos of them having sex?

Her website, MakeLoveNotPorn.tv, is still very much in its fledgling stages, thus her appeal at the Dublin Web Summit was not only to find investors and hosts, but also users. Users can upload their own videos for $5, and people can watch the videos for $5.

The best part? Users are being promised a 50 percent cut of the revenue that the site generates.

The mastermind said she hopes to bring a “sexual social currency” to the user experience by providing users with the options to ‘share’ videos, ratings, followers, likes, and badges for “special skills”.

Ultimately, Gallop would like to disrupt the billion-euro online porn industry, but says, “The issue I’m tackling is not porn. It’s the complete lack of open, healthy dialogue around porn and sex.”

Gallop clarified by saying, “MakeLoveNotPorn is not anti-porn. It’s pro-sex, pro-porn, pro-telling the difference.”

Saying that she wants to see ‘warts and all,’ Gallop is insisting on being able to bring “real” sex - the awkwardness, the sometimes humorous - to the forefront, hopefully overshadowing the pornographic side of sex.

“It’s not about performing for the camera,” Gallop said. “We’re looking for the comical, the messy, the ridiculous. We’re looking for the real.”

As part of the video sharing process, she noted that cultural differences could be up for examination as well. She invited Irish people to chart their sex lives and upload their home videos as a matter of “national pride.”

Gallop noted that with the “big players” like Google or Amazon not willing to get involved with investment or hosting, there is a “niche” market to be filled with her product of MakeLoveNotPorn.

Here is Gallop’s 2009 TEDtalk which involves some explicit language, intended for adults only: