Still from Tramco Friday night's promotional video

A popular nightclub, in south Dublin City Center, is starting a new promotion every Friday night they call “free drink for your underwear”. The bar which was recently the location of the alleged rape of a 15 year old girl says on their Facebook page “You give us your underwear... we give you a free drink”.

Th epromotion has been dubbed 'liquors for knickers' by locals.

Their promotion also includes €3 shots, bottles and alco-pops, jager bombs, free beerbongs and free vodka shooters. They simply say “Hand in your underwear and we will give you a free drink.”

Dublin’s media has erupted in response to this latest promotion. George Hook, a radio host from Newstalk 106, released a video blog on the promotion calling it Tramco’s “latest smart idea to lure young kids on to the premises.”



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He said “Imagine what well may happen on nights outside Tramco. Suddenly young girls whipping off their briefs on the way in, in lure of a gin and tonic.

“Laugh you may but it’s absolutely outrageous. The more I talk about it the angrier I get.

“I cannot believe that a, so called, respectable nightclub could actually behind a promotion like this.” (see the rest of his blog below).

In the last week of June, this year, Tramco was the location where a 15-year-old girl, who had just completed her Junior Cert, called the police to the nightclub alleging that she had been raped by a 14-year-old boy.

The police were called to the nightclub, at the center of Rathmines village, in the south of Dublin’s City Center, when the girl said she had been attacked and raped in the men’s toilet. The 14-year-old boy was arrested and held in police custody.

The alleged attack happened at a disco organized by Tramco for students who had just finished their exams. They claim that no alcohol was sold on the premise that evening, according to reports in the Irish Times.

Here’s Tramco nightclub’s risqué promotional video:

George Hook’s  video blog on Tramco’s drinks promotion: