Ireland Shirt - a growing success story praised for their reflection of Irish heritage, pride, and values
An apparel company dedicated to delivering a clean, simple, back-to-basics shirt that positively reflects Irish heritage
Growth and success continues to be part of the Ireland Shirt story, something the founders are quite proud of. "The company keeps us pretty busy" says O'Brien smiling. "I think the growth and success of the business is rooted in personal frustrations with stereotypical clothing options being foisted on us" added Darby. "People are so tired of all the 'Kiss me I'm Irish' and 'Drunk Leprechauns'. We were so frustrated that we decided to make our own shirt line and launch our company, Ireland Shirt. I think that passion has resonated with real Irish folks and that has fueled the growth."
In fact, the growth and positive response by consumers has been so stark that Darby and O'Brien expanded the Ireland Shirt™ principles and created a new apparel business called, Shirts of the World. "Shirts of the World is a wrapper for the Ireland Shirt concept,” explained Darby. "Each country is its own brand and behaves independently, however they are all tied together as a Shirts of the World offering. It’s an ambitious idea no doubt, but we have seen the same level of engagement with other countries so we think we are on to something." Now with 6 countries launched, the guys who started Ireland Shirt are looking forward to continued growth. "We now have Ireland Shirt™, Italy Shirt™, Japan Shirt™, Mexico Shirt™, Great Britain Shirt™, and China Shirt™ launched and have 14 more countries in the pipeline - things couldn't be more exciting,” said O'Brien. "And we have Ireland to thank."
Ireland Shirt™ is a company brand in the Shirts of the World family. Shirts of the World have sales offices in Washington D.C. and New York City, and friends and followers of Ireland Shirt and Shirts of the World are from all over the world.
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