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New Irish slang application launched for iPhone

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Irish publishers O'Brien Press have invented an Irish slang application for the iPhone.

The application contains translations for tourists that find it hard to understand Hiberno-English.

Many Irish people speak a unique form of English called Hiberno-English, which is peppered with sayings and words that have been tastefully translated from Gaelic to English.

The application, which is available from the Apples App Store, is based on "The Feckin Book of Irish that's great craic for cute hoors and bowsies" by Colin Murphy and Donal O'Shea.

Managing director of O'Brien Press, Ivan O'Brien, said it was important that publishers adapted to modern forms of information technology.

"It is vitally important that we all recognize the need to be able to adapt to a constantly changing marketplace,” he said.

"We're delighted to announce the launch of iPaddy, as well as the growth of e-books as a real and important part of our annual publishing plan, and we look forward to bringing our customers more new and exciting developments in the months and years to come."

Irish bookseller Hughes & Hughes recently had to close due to the harsh economic climate, and O'Brien hopes to avoid a similar fate for his company by moving with the times.

Click for iPaddy website

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