\"Still

Still from the Paddy Power advertisement in question Photo by: Paddy Power

New Cheltenham Paddy Power advertisement accused of poking fun at transgender people – VIDEO

\"Still

Still from the Paddy Power advertisement in question Photo by: Paddy Power

The Transgender Equality Network Ireland (TENI) is calling for Irish bookmaker Paddy Power to withdraw their advertisement video for Cheltenham Ladies day. The group said the video, which was aired this weekend on Skysports, is offensive and “deeply transphobic”.

The advertisement begins with a reference to a Facebook comment on the Paddy Power's page. The user says, “Can’t wait to see some beauties at Cheltenham Ladies Day”.

The voiceover announces that the bookmaker plans to make this year’s event at the Cheltenham horse races “even more exciting by sending in some beautiful transgendered ladies”.

Race-goers are then invited to “spot the stallions from the mares”.

In a statement on their site, National Development Worker for TENI Vanessa Lacey said, “I've spent the weekend fielding calls and supporting people who are feeling mocked and ridiculed, and are deeply hurt by this. I cannot understand how Paddy Power think this is funny."

TENI’s Director, Broden Giambrone, said, “The situation in Ireland is that transgender people face a huge amount of marginalization…The longer that ad stays up, the longer it is causing harm. We want for Paddy Power to do the right thing and remove the ad and issue an apology."

Speaking to Journal.ie, Paddy Power’s head of communications said he was “surprised by the strong reaction” and added that the company “genuinely did not wish to cause offence”.

The bookmakers pointed out that several members of the transgender community in the UK had volunteered to take part in the advertisement and the ad had been cleared by the UK’s advertising standards NGO, Clearclast.

The advert is part of their new “We Hear You” campaign to show interaction with their social media users. They said that ad was meant to be “a bit of mild mannered fun” and added that the ad was not mocking trangender women, rather it “depicted transgender women as beautiful” and was making the point that you “wouldn’t be able to tell the difference”.

They have no plans to pull the advertisement.

Here’s the advertisement in question (below). Let us know what you think of it below.


COMMENTS

Log in with your social accounts:

Or, log in with your IrishCentral account:

Forgot your password ?

Don't have an account yet? Register now !

Join IrishCentral with your social accounts:


Already have an account ?

For Newsletter Subscribers – Draw for 1 Prize on December 31st.

Prize: Your Piece of Ireland – a Square of Land in the heart of the Glens of Antrim, Ireland

More details here (or you can buy a little piece of Ireland directly): http://bit.ly/1zew9ox

Terms & Conditions

Or, sign up for an IrishCentral account below:

By clicking above you are indicating that you have read & agree to our Terms and Privacy Policy.


Make sure we gathered the correct information from you

By clicking above you are indicating that you have read & agree to our Terms and Privacy Policy.


You already have an account on IrishCentral! Please confirm you're the owner.


Our new policy requires our users to save a first and last name. Please update your account: