Famine monument in Toronto Photo by: Google Images

Major new Irish tourism drive to center on Boston and Toronto


Famine monument in Toronto Photo by: Google Images

Boston and Toronto are expected to lead the charge in an increase in visitor numbers to Ireland this summer.

Ireland’s Tourism authority has targeted the two cities with a ‘Jump Into Ireland’ sales blitz. In total over 1500 travel agents in nine key US and Canadian cities will form the core of Tourism Ireland’s special promotions plan for 2012.

A recent promotional tour of the North American markets prompted the decision to focus specifically on Toronto and Boston.

The promotions tour included interactive presentations with a ‘virtual tour’ of Ireland, as well as networking with hundreds of travel agents and media contacts in Boston and Toronto.

Similar events are planned for Los Angeles, San Francisco, and Vancouver in October.

Alison Metcalfe, vice-president of marketing in the US for Tourism Ireland, told the Irish Examiner:

“North America is a critically important market for tourism to the island of Ireland, second only to Great Britain in terms of visitor numbers. Visitors from North America stay longer, spend more than the average visitor, and tour more extensively around the island.

“Our ‘Jump into Ireland’ events, where we talk directly to travel agents and influential media contacts and tell them what makes the island of Ireland such a fantastic vacation destination, are an excellent opportunity to help grow business from the US and Canada in 2012 and beyond.

“In our promotions, we promise potential visitors an experience that will be unique, full of engagement and great fun and with great access and attractive on-the-ground offers.

“We believe the island of Ireland is well positioned to deliver what an American or Canadian holidaymaker wants.”


Log in with your social accounts:

Or, log in with your IrishCentral account:

Forgot your password ?

Don't have an account yet? Register now !

Join IrishCentral with your social accounts:

Already have an account ?

For Newsletter Subscribers – Draw for 1 Prize on December 31st.

Prize: Your Piece of Ireland – a Square of Land in the heart of the Glens of Antrim, Ireland

More details here (or you can buy a little piece of Ireland directly): http://bit.ly/1zew9ox

Terms & Conditions

Or, sign up for an IrishCentral account below:

By clicking above you are indicating that you have read & agree to our Terms and Privacy Policy.

Make sure we gathered the correct information from you

By clicking above you are indicating that you have read & agree to our Terms and Privacy Policy.

You already have an account on IrishCentral! Please confirm you're the owner.

Our new policy requires our users to save a first and last name. Please update your account: