“I’m more than you know/I’m more than you see/I’m more than you let me be/I’m not invisible,” Bono sang during a commercial break during the Super Bowl.
Leave it to Bono and the boys to make sure their new song, “Invisible,“ was very visible during the most watched sporting event of the year. The track was available as a free download for the first 24 hours after the game.
In a touching gesture, Bank of America promised to give $1 for each download of the track to (RED), the organization Bono cofounded in 2006 to help fight AIDS.
In total, the bank will contribute up to $8 million to (RED)’s charitable recipient, the Global Fund to Fight AIDS, Tuberculosis and Malaria, according to Rolling Stone. That organization provides HIV and AIDS treatment, as well as testing and prevention services, to people in the world’s poorest countries. (RED) estimated that it would be able to raise up to $10 million from its partnership with Bank of America.
“We’re taking all the energy around the Super Bowl and interest in what U2’s doing and flipping it into the fight against HIV AIDS,” Bono told USA Today recently.
Bono promises that this is not the first single from the hotly anticipated new album. “We have another song we’re excited about to kick off the album,” he said. “This is just sort of a sneak preview – to remind people we exist.”
The song has a cool electronic pulse that dances with Larry Mullen Jr.’s signature drumming and The Edge’s wailing, distinctive guitar.
It’s a track that could have been equally at home on the experimental "Zooropa" or on the more contemporary "How to Dismantle an Atomic Bomb," with elements of the best things that make U2 the biggest band in the world.
Can’t wait for the new U2 album, which is due to drop in April! Here's the promo that ran during the Super Bowl: