He got his start in the modeling world and it’s an environment that Jamie Dornan is clearly still comfortable in, judging by a new ad campaign that he’s fronting.

Dornan, now in chilly Canada filming the steamy Fifty Shades of Grey movie, is the new face of Italian brand Hogan.  He shot a series of sexy stills for the fashion house in Venice, presumably before his big film break late last year when he was cast as Christian Grey in Fifty.

“Dornan’s intense charisma gives all the shots a modern sophistication that perfectly translates into Hogan’s unique contemporary lifestyle,” a spokesperson said.

Jamie, born and raised in Northern Ireland, has done lots of modeling for the likes of Calvin Klein and Dior. If Fifty is the monster hit everyone thinks it will be, his posing days will likely be fewer and fewer.