\"Online

Online advertising up by 20% in Ireland Photo by: Google Images

Irish online advertising grew by a record 20% this year

\"Online

Online advertising up by 20% in Ireland Photo by: Google Images

IAB/PwC figures show that online advertising grew by 20.5% to hit €65m in the first half of 2011, with social media and online video the strongest growth categories.

"The record 20% growth tracked in our H1 2011 report highlights that digital advertising has moved centre stage in the media mix.  With the continued growth in online usage and increased time being spent online digital advertising is now a significant driver for brand growth for advertisers," said Suzanne McElligott, Chief Executive of IAB Ireland, of the results.

--------------------

READ MORE:

More news articles from Irleand on IrishCentral 

US tourist says she captured image of Jesus on Cliffs of Moher

Archbishop of Dublin shocked at survey into public reaction to clerical sex abuse

-------------------
Figues demonstrated that online advertising is the only growth area in an industry that has been dealing with decreased spending on other media. Online ad spending ranks number 3 in total media spend, outperforming radio, outdoor, cinema and magazines.

According to Bartley O'Connor, Advisory Consulting, PwC, "'the strong growth in online advertising highlighted by the most recent IAB\PwC study demonstrates the level of activity and vibrancy of the online industry in Ireland at a time when many other industries are experiencing difficulties. We are now at a tipping point where all businesses need to consider their digital strategy and how they will capture the opportunities associated with the migration to digital platforms."

COMMENTS

Log in with your social accounts:

Or, log in with your IrishCentral account:

Forgot your password ?

Don't have an account yet? Register now !

Join IrishCentral with your social accounts:


Already have an account ?

For Newsletter Subscribers – Draw for 1 Prize on December 31st.

Prize: Your Piece of Ireland – a Square of Land in the heart of the Glens of Antrim, Ireland

More details here (or you can buy a little piece of Ireland directly): http://bit.ly/1zew9ox

Terms & Conditions

Or, sign up for an IrishCentral account below:

By clicking above you are indicating that you have read & agree to our Terms and Privacy Policy.


Make sure we gathered the correct information from you

By clicking above you are indicating that you have read & agree to our Terms and Privacy Policy.


You already have an account on IrishCentral! Please confirm you're the owner.


Our new policy requires our users to save a first and last name. Please update your account: