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Former Marketing Chief at Anheuser-Busch and Past-President of the Ireland-U.S. Council Michael J. Roarty Photo by: Google Images

In Memoriam - Irish American community mourns the loss of Michael J. Roarty

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Former Marketing Chief at Anheuser-Busch and Past-President of the Ireland-U.S. Council Michael J. Roarty Photo by: Google Images

Michael J. Roarty, beloved former president of the Ireland-U.S. Council, died on Saturday March 16th, 2013 in St. Louis, MO and was 84. He served as a distinguished leader of the organization for nine years from 1993 through the end of 2002 when he was Executive Vice President of Marketing at Anheuser-Busch Companies. He succeeded Daniel P. Tully, Chairman & CEO of Merrill Lynch & Co, who had served as Council President for the previous four years.

Roarty was an extremely popular and well-known personality in international business circles and helped build Anheuser-Busch brands into international powerhouses. He was renowned as a public speaker for his wit, insight and command of language. The son of immigrants from Mayo and Donegal, he was born in Detroit, MI, in 1929. He was inducted into America’s prestigious Advertising Hall of Fame and served on the Taoiseach's Economic Advisory Board in the United States.

Dennis D. Swanson, president of Fox Television Stations Group and current president of the Ireland-U.S. Council, said, "We have lost a true friend with the death of Mike Roarty. He was a leading supporter of economic partnership between the United States and Ireland. He spearheaded the St. Louis company's involvement in business ventures in Ireland - including the development of a licensed brewing agreement with Guinness, resulting in the brewing and distribution of Budweiser in Ireland. He also helped to maintain Ireland's world ranking in thoroughbred horse-racing by directing Anheuser-Busch's sponsorship of the Budweiser Irish Derby, making it among the most important of the classic horse races in the world."

In his career at Anheuser-Busch, Roarty managed what many people believe was one of the most colorful, creative and effective marketing programs in world industry. During his tenure, Roarty helped Anheuser-Busch, America's largest brewer, in more than doubling annual sales volume of beer products, taking annual output from 35 million barrels in the 1980s to over 80 million barrels in the 1990s. During his tenure, the company's market share soared by more than 20 share points.

During his tenure as President of the Ireland-U.S Council, membership support in the organization sustained strong growth, a viable and active Ireland Chapter was established and the Council’s range of program initiatives was significantly expanded under his enthusiastic guidance. Mike Roarty is survived by Lee, his wife of more than 58 years; a son, Sean Roarty, of St. Louis; a daughter, Mary Santiviago, of Washington, DC; and four grandchildren.

The Ireland-U.S. Council is the premier transatlantic business organization that encourages and promotes business between Ireland and the United States. It was established in the Fall of 1962 by American and Irish business leaders in preparation for the visit of President John F. Kennedy to Ireland in the Spring of 1963, as a measure to build institutional form around a structure to improve business, economic and commercial relations between the two countries. The organization assists in the exchange of information, views and opinions between the two countries. Through its various membership activities, the Council provides a platform to meet and communicate for representatives from business, Government and other key policy makers from both sides of the Atlantic.

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