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Promotional artwork of One Direction for their feature length documentary "This is US" Photo by: One Direction

One Direction documentary earns $2.7 million from advance screenings

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Promotional artwork of One Direction for their feature length documentary "This is US" Photo by: One Direction

'One Direction: This is Us', a 3-D concert documentary directed by Morgan Spurlock, earned $2.7 million from its advance screenings on Thursday night.

According to Forbes.com, 98 percent of online ticket purchases were made by females; the remaining 2 percent came from "dads, boyfriends, young gay males, and male film critics."

The film, which follows the boyband on a 150-date world tour and was made for only $10 million, is estimated to gross around $22 million for the Labor Day weekend,  with Sony Pictures'TriStar label playing the film on more than 2,000 screens, according to Billboard.com.

The One Direction feature is expected to exceed the biggest grossing concert documentary, Justin Beiber's "Never Say Never" which opened in Feb. 2011 and made $73 million in the U.S.

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