\""Ferris

"Ferris Bueller" cast Photo by: Google Images

Honda’s Super Bowl Matthew Broderick teaser campaign works - no ‘Ferris Bueller’ sequel

\""Ferris

"Ferris Bueller" cast Photo by: Google Images

It is with great disappointment that we have to admit to have fallen for a overwhelmingly clever media campaign. No, there will unfortunately be no foreseeable ‘Ferris Bueller’s Day Off’ sequel, but rather a witty campaign for Honda’s CRV that plays on the popular John Hughes film.

A 10-second teaser clip that was released last week had fans salivating at the thought of ‘Ferris’ sequel after Honda smartly chose not to reveal what the campaign was for. Rather, the clip appeared to be a teaser for a potential sequel, and then flashed the date ‘2.5.12,’ the day of Super Bowl XLVI.

Many fans and curious passersby thought they would have to wait until the big Giants and Patriots Indianapolis show-down to get the full story about the veracity of a ‘Ferris’ sequel.

Today, however, the full video was released, days before it’s official release during Super Bowl XLVI. The full ad reveals that it was nothing more than a campaign for Honda.

We can’t even be mad, though! The advertisement, named ‘Matthew’s Day Off,’ is actually very smart and witty, playing on fan favorites from the iconic John Hughes 80s film.

Check out the video below. What do you think?

Broderick?...Broderick?...

COMMENTS

Log in with your social accounts:

Or, log in with your IrishCentral account:

Forgot your password ?

Don't have an account yet? Register now !

Join IrishCentral with your social accounts:


Already have an account ?

Or, sign up for an IrishCentral account below:

By clicking above you are indicating that you have read & agree to our Terms and Privacy Policy.


Make sure we gathered the correct information from you

By clicking above you are indicating that you have read & agree to our Terms and Privacy Policy.


You already have an account on IrishCentral! Please confirm you're the owner.


Our new policy requires our users to save a first and last name. Please update your account: