\"Ali

Ali Hewson and Julian Lennon attend the Edun fall 2012 fashion show during Mercedes-Benz Fashion Week Photo by: Cindy Ord / Getty Images

Bono’s wife Ali Hewson struts her stuff at New York Fashion Week

\"Ali

Ali Hewson and Julian Lennon attend the Edun fall 2012 fashion show during Mercedes-Benz Fashion Week Photo by: Cindy Ord / Getty Images

Bono's entrepreneurial wife Ali Hewson – she and her man are the creative forces behind the Edun fashion line which benefits the poor in Africa – showcased the brand’s latest wares during New York Fashion Week last Sunday.

Minus Bono, who’s currently in Africa, Ali was in the front row with pals including Julian Lennon and supermodel Helena Christensen.  Her mission this time around, she explained to a fashion blog, was to "toughen up the image of Edun, to show that we can present strong and commercial fashion that sells and that people really want to wear.”

Edun is seven years old now, a tribute to the hard work and dedication Bono and Ali have poured into the brand. 

_______________

Read More:

Bono’s daughter Eve Hewson and Sean Penn promote “This Must be the Place” at Sundance - VIDEO  

Bono and Ali Hewson’s Edun show at New York Fashion week gets A-list ratings - VIDEO  

Kate Middleton and Prince William royal wedding Barbies - Irish guard jacket included! ________________

“The fashion business makes the music business look like child’s play. It’s been a tough mountain to climb, but it’s great to see how much change we’ve been able to affect. So many more factories are there now, and we’re really helping to develop an industry in Africa,” says Hewson.

The fashion show received some glowing reviews. “Very young and fun and edgy,” said Teen Vogue’s Andrew Bevan. “And the garments feel really good on, too.”

Lennon, for his part, thought it all went by too fast. "It seems like an awful lot of effort for 10 minutes of show," he said.

The show featured 37 outfits, all for fall of this year, with 29 of them made directly in Africa.  The continent also provided inspiration for the clothes themselves.

“Among the most striking fashions -- a graphic zebra print in a shoulder dress, draped prettily over one shoulder, or a silk safari print shirt dress, or a springbok (gazelle) silk twist dress, or an electric blue leopard-mix print dress,” wrote a reviewer for the Associated Press. 

COMMENTS

Log in with your social accounts:

Or, log in with your IrishCentral account:

Forgot your password ?

Don't have an account yet? Register now !

Join IrishCentral with your social accounts:


Already have an account ?

Or, sign up for an IrishCentral account below:

By clicking above you are indicating that you have read & agree to our Terms and Privacy Policy.


Make sure we gathered the correct information from you

By clicking above you are indicating that you have read & agree to our Terms and Privacy Policy.


You already have an account on IrishCentral! Please confirm you're the owner.


Our new policy requires our users to save a first and last name. Please update your account: