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Adulterers' Web site Ashley Madison targets Ireland for business
Biderman argued that the severe Irish recession could provide rich pickings for his site.
“In times of financial stress, people turn to outlets that make them feel better. Some people turn to alcohol. But for some people the best bang they can get for their buck is to have an affair. Infidelity rates tend to go up in tough economic times.”
“The other factor is that the majority of marital discord revolves around economic issues – that’s where 70 percent of marital problems stem from. It’s really hard when you are at odds with your partner to turn on the intimacy dial, when you are fighting over where the next dollar is going to come from.
“You tend to flip over and go to sleep. So come Monday morning, you are not only frustrated with your life, you are also sexually frustrated - and Ashley Madison seems like a very attractive alternative.”
Earlier this week, Accord, a Catholic marriage counseling agency in Ireland, said that it had recorded a 40 per cent increase in couples seeking its services because of financial problems in the past two years.
However, John Farrelly, the director of counseling at the agency, told IrishCentral that he was not concerned withAshley Madison's expansion into Ireland.
"I am fairly sure that the people of Ireland understand that Mr. Biderman has no interest in their marriage or family but purely in money,' Farrelly said.
"Money is scarce at this time and most people are concentrating on putting food on the table as opposed to in Mr. Bidermans pocket."
Predictably, Ashley Madison has attracted considerable controversy in the U.S., where it has been featured on “Ellen”, “Dr. Phil”, and “Good Morning America.” Brent Bozell, the president of a conservative monitoring group called Media Research Center, describing it as “Home Wreckers Inc.”
Biderman expects – and hopes for – the same degree of controversy in Ireland.
“Once we start our marketing in Ireland, some of the press will be livid about this, which will be good for us. We aren’t shy when it comes to controversy, which we thrive on.
“No one is going to give me some humanitarian award anytime soon. You can almost picture the Irish couple at home seeing the news report about us, with the woman saying, ‘That’s terrible,’ and the man saying ‘Yes, that’s terrible” while at the same time trying to remember the URL for the site and thinking, ‘How do I sign up?’”
He also defended his site against accusations that it profits from human misery, and facilitates the destruction of families, arguing instead that his site can be good for families.
“I don’t believe that our service will create home wrecking. I think it’s the opposite. What we create are a community of adults, and we are saying, ‘Listen, we know that what you are going through right now is really challenging. And we know that you are not prepared to leave your relationship. You have financial ties to your family and you love your family.’ We are saying that someone on the side may make you a better partner, and more focused at work.
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