Lucky Leprechaun may be fired from Lucky Charms cereal

I agree with the majority of the comments here. Childhood obesity? Toss their arses outside to play for a couple of hours a day, don't allow them to consume soda pop by the gallon, and feed them something besides junk food. I raised 3 children by those basic guidelines. None of them had or have obesity issues; and they all had beautiful teeth. They were allowed the occasional treat here and there--soda pop at birthday parties and holidays, that sort of thing--but not as a dietary staple. When they were older and wanted snacks more often, I taught them how to bake cookies--do the work yourself if you want the snack that bad! I agree with making foods healthier, but don't blame an effing make-believe elf because your child is fat!!!

About to join the ranks of the unemployed? Wee Lucky has never been more authentically Irish. I wonder will he consider emigrating to Australia...

About to join the ranks of the unemployed? Wee Lucky has never been more authentically Irish. I wonder will he consider emigrating to Australia...

Maybe they could keep Lucky the Leprechaun if he changed his tone to, “Oh, they’re always after me sugarless, colorless bits o’ shamrock-shaped tofu…” We live in an age of pinheads….

This the byproduct of lazy (crappy) parenting and not exercising. The 30 min. P/E class at school is not enough. American parents are big as hell, and kids eat what parents eat. Do you really think it's some breakfast cereal's fault, or that parents over-feed their children with sugar-bombarded food and late night snacks?

Some of the best comments I've read in a long time. First off, do kids have parents? I did and cereal's like Lucky Charms did not exist in our house. Secondly, get the kids away from TV and out and about to exercise. Actually, when some of us were kids, it was called play. Finally, get the government out of trying to run the habits of its citizens. The problem of course is that all of the above doesn't exist with most kids growing up with one parent vs. the norm.

I believe that we need to stopping blaming others and go back to taking responsibility for ourselves. Nobody has any control over what I purchase when I go shopping...and if I am that manipulated by advertising ..then perhaps I should not watch TV...which I do very little of in the first place. If our children are fat and lazy it is because we dont feed them a proper diet...and we dont see to it that they go out and play...which is good for them for many reasons. What are we teaching our children these days and what are they going to have to pass on to their own...if you dont learn responsibilty and discipline as a young person...you certainly cant have self discipline as an adult...and you for sure cant teach something you know nothing about.....

not sure my comment went through

You must be kidding. However, perhaps General Mills can retool and just make the cereal morsels the shapes of the marshmallows. My question is-how do they know an increase in obesity occurs? From our PRIVATE(ha ha) medical records?

Where to begin? When I told friends I was learning Irish, I got several instances of "Irish? What, you mean Faith and Begorrah Batman, they're after me Lucky Charms"? I assumed this article was going to be anti-stereotyping, and was surprised to find it was about sugar! Even more surprised at the comments here though. PE has increased in MY school district, it's the Arts and Social Studies which have been cut. Yes, school meals are still ridiculously high-fat and sugar (because it's cheaper), but that is again on the decrease, not getting worse. I do agree with the majority of comments here, there is a serious lack of parenting now. My mother fed us Lucky Charms once that I can recall, and I preferred my grandmother's breakfasts of sausage, bacon, grits, eggs and fresh fruit and home-grown tomatoes. When my own kids watched tv, I was right there commenting on spurious ads, as my father did for me. These days, too many kids have no idea of the source of foods, the cost of things, their own history, responsibility that goes with "rights", how government works - all things that I first learned from home, and school was only expected to augment. Now we have to teach kids how to wipe and wash up afterward, and make sure no one achieves more than another (the real result of No Child Left Behind). Ok, rant over.

I think kids need to get off their fat, lazy asses and play outside instead of sitting in front of a tv

Blame the government, blame Ms Obama, but don't blame yourself as a parent, jees. Nothing to stop big cereal comp's. from cutting most of the sugar out. Nothing to stop parents from giving kids good wholesome food. Here in Ireland kids are not allowed to bring junk food in the lunch box to school, no fizzy pop, but fruit juice or vitiman drinks. This started a few years ago. Some parents did complain, those who were so used to throwing bars of chocolate, candies whatever into the box rather than take the time to give kids a decent breakfast. But as some say...you have a choice, fat kids or healthy kids, it's up to you the parent.

Whens the last time you where at the grocery store and seen kids in the cereal isle deciding on which cereal to buy with there allowance? NEVER!!!

how about freedom of choice...or self control...or parental supervision....and how about keep government out of our houses...if you dont like them or you feel there is to much sugar for ou or your kids then dont buy them...dont blame the government for not regulating cereal....how about do more with your kids and help them get exercise dont use the tv and video games as a baby sitter....wanna blame someone blame the lazy parents...MODERATION.....keep lucky charms and the leprechaun working because i like them on occassion....

Our slave master dictates and we have to obey.