Ireland's Eye: What's going on in the old sod

But competition with other five-star hotels is stiff, added Zanardi.  "There’s a little cake out there and everybody wants a slice of it," he said. The industry as a whole has seen 34 hotels close up and not renew their licenses in November. Ireland’s Bluebook, which represents luxury manors, castles and hotels, said some of its locations opening for Christmas, including Dublin’s Merrion Hotel, were already almost fully booked up for the festive season. "They tend to have loyal guests who return each year," said group marketing manager Michelle Maguire.
- Irish Examiner

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